American Hero – Equipment Discount Program
The Toro American Hero Program honors U.S. military members, firefighters, police officers, and EMTs with 18% off MSRP on qualifying Toro equipment. Through authorized Toro dealers, eligible heroes can save on select landscape contractor and specialty construction equipment while receiving the recognition they deserve for their service and dedication to their communities.
Promotion Details
To recognize those who serve in the United States military, as well as those who serve their communities across the country, The Toro Company has an equipment discount program, called the “American Hero Program”. Under the program, current or former members of the military, and current or former firefighters, police officers and EMTs are eligible to save 18% off the manufacturer suggested retail price of Toro landscape contractor and Specialty Construction Equipment equipment.
The American Heroes program is offered ONLY via our network of Authorized Toro Dealers (not Lowe’s, Home Depot or Tractor Supply).
Please call or visit your local Toro dealer for the manufacturer suggested retail price as the prices shown on Toro.com are our minimum advertised pricing not MSRP. The 18% discount is applied to MSRP pricing.
Qualifying Customers
The following customer groups (current or former) are eligible for special pricing on LCE products
- Military – must present valid military ID at time of purchase (no photocopy needed for claim)
- Firefighters – must provide identification (photocopy for claim process)
- EMT – must provide identification (photocopy for claim process)
- Police Officers – must provide identification (photocopy for claim process)
Landscape Contractor Qualifying Product
- 21″ Heavy Duty WPM, 30″ TurfMaster, Mid-Size Walk Behinds
- Z Masters (2000, 3000, 4000, 5000, 6000, 7000, 7500-D, 7500-G)
- Direct Collect Z 8000
- GrandStand, MULTI FORCE Power Broom (78596), Pro Force Blower (78593), Snow Thrower (78598), MULCH FORCE (78597, BOSS Snow Blade (STB13567B/STB13759B)
- Z Master Revolution, GrandStand Revolution
- Walk Behind Turf Renovation, Riding Turf Renovation (including Spray Master)
- Collection Systems and Blower & Deck Drive Kits: Z Master & GrandStand; High Flow Hydraulics (78601); Spreader Attachment (33525); HoverPro; Low Flow Hydraulics (MSC13950); MULTIFORCE JRCO attachments (78690, 78694, 78697)
Specialty Construction Qualifying Product
- Dingo® Compact Utility Loaders & Attachments
- Ultra Buggy® Material Buggies
- TRX Walk-Behind Trenchers
- STX Walk-Behind Stump Grinders
- Maxi Sneaker® Vibratory Plows
These products are only available at Toro Sitework Systems dealers.
Terms and Conditions
Toro’s American Hero Program offers eligible U.S. military members, firefighters, police officers, and EMTs 18% off MSRP on select Toro equipment. Purchases must be made through an authorized Toro dealer, and valid identification is required. The discount applies only to qualifying products; exclusions apply.